Poll of passengers and public finds British Airways damaging brand

New poll:  British Airways damaging brand and should face review of privileged landing rights, say public and passengers in response to ‘fire and rehire’ move 

  • 70% of the public say BA’s ‘fire and rehire’ scheme wrong.
  • By a 3-1 ratio (61% vs 20%) public say BA is taking advantage of a national crisis to boost shareholder profits.
  • 69% believe the current landing slot arrangements should be reviewed.

A new poll reveals that the British public backs tough action against British Airways over its ‘fire and rehire’ plans, with both Conservative and Labour voters giving strong support for the introduction of legislation to strip the nation’s flag carrying airline of its privileged access to UK landing slots.

The poll of over 2000 people, including over 1219 BA passengers across the UK, conducted by Survation, reveals that 69% of all those surveyed believed the government should review the UK’s current arrangements on landing slots (vs just 16% saying the government should not) with 76% of Conservative voters backing a review.

British Airways stands accused of using a global health pandemic as cover to impose a long-term plan to ‘fire and rehire‘ the majority of its staff in order to re-engage them on inferior terms and conditions while making up to 12,00 redundant.

The majority of those polled believe BA is wrong to terminate staff and re-employ them on reduced terms and conditions in the middle of a health crisis (70%) and just 14% of those polled trusted BA to give out fair and accurate information.

Unite executive officer, Sharon Graham said:“It’s clear that Britain wants the government to get tough on the nation’s flag carrying airline for its disgraceful plans to fire and rehire its staff while cutting thousands of jobs. 

“The airline is stripping its loyal workforce of their terms and conditions while sacking thousands in the middle of a health crisis. If BA press ahead to create a new and unrecognisable airline, it should not continue to benefit from its domination of lucrative legacy take-off and landing slots.

“British Airways has lost the trust of its workforce, politicians and the country. The only way British Airways can retrieve its reputation as the world’s best loved airline and protect its lucrative landing slots, is to withdraw its unprecedented attack on staff and enter into sensible negotiations.”

In a statistic that should alarm BA, the poll revealed that almost half (49%) of those polled who have travelled with BA in the past say they are less likely to use the airline in the future given the dispute, with the number rising to 53% for respondents who fly with BA three times a year.

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